The cookware field with the Galloping Gourmet line based on a contemporary television cooking show. By 1975, the company had ended the nursery chain. Nixon's Family Assistance Plan which subsidized day care for working mothers. Room Nursery School franchise chain to cash in on President Richard M. In 1970, Hasbro began a plan of diversification and opened the Romper A month-long teamsters strike and far eastern supplier troubles caused the company to have a $1 million loss for the year. Also in 1969 Hasbro bought Burt Claster Enterprises, which produced 'Romper Room' and had just begun a Romper Room toy line. Its promotional efforts included the catchphrase 'Boy Oh Boy! It's A Hasbro Toy!' in and print ads. With the unpopular Vietnam War at its height in 1969, Hasbro redesigned GI Joe to be less militaristic and more adventure oriented. Having previously sold toys under the Hasbro trade name, the company shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public. Joe accounted for two-thirds of Hassenfeld's sales.

Joe toy, which they termed an 'action figure' in order to market the toy to boys who wouldn't want to play with 'dolls.' In 19, G.I. Instead, in 1964, Hassenfeld Brothers produced the G.I. The company was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. Older brother Harold ran the pencil-making business, Empire Pencil. In 1960, Henry died and Merrill took over the parent company and his In 1954, the company became a Disney major license. Potato Head, which the company purchased from George Lerner in 1952. Hassenfeld Brothers' first toy hit was Mr. The company entered the plastic fields during World War II to support its toy line. With Hillel's death in 1943, Henry Hassenfeld became CEO while his son, Merrill, became president.

In the 1940s, Hassenfeld Brothers produced doctor and nurse kits, its first toys, and modeling clay, becoming primarily a toy company by 1942. With cost of pencils rising and their pencil supplier making pencil cases, the Hassenfelds began making their own pencils, becoming a source of funding for future lines. In 1926, Hassenfeld Brothers was incorporated, with Hillel leaving for another textile business while Henry took charge of the corporation. Over the next 2 decades, the company expanded to produce pencil cases and school supplies. In 1923, 3 brothers named Herman, Hillel and Henry Hassenfeld founded Hassenfeld Brothers, a company selling textile remnants, in Providence, Rhode Island.

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